Google Ads Management (PPC)

Google Ads Services

PPC That Stacks Up To Success

Google is positively teaming with prospects. Every moment thousands of searchers are looking for businesses like yours! We help to bring you to the forefront of customer attention.

PPC Description

Competition on the web is cut-throat, and unless you target the right demographic, you’re likely to remain behind.

Pay-per-click advertising can be a powerful instrument for driving quality traffic to your website. Using PPC, you can gain prime real estate on the Google SERPs and increase your business’ visibility.

It must be remembered that when you’re playing the PPC game, it’s essential to optimise your campaign and target the right crowd. When every click costs money, converting those into real sales is essential.

At Sin Digital, we create PPC campaigns that are geared towards the audience with the right intent. With us, you stand to gain profits with every click.

The Truth About Google Ads

Google Ads doesn’t just mean you’re limited to the search results! In fact, with Google Ads, you stand to leverage the whole of the Google Ads Network and garner the advantage of smashing leads and sales. Let’s break it down for you so that you can get a complete picture of how Google advertising works.

The Google search network helps your business by allowing you to display text ads to searchers when they search for keywords that are relevant to your business. The place that you occupy on the search results is decided by a dynamic online auction where you bid and pay for each click that you rake up. The cost per click is determined by a bevy of factors such as ad relevance, website, and landing page performance and bids put in by the competition.
If you’re a product-based business, then you can take advantage of the Google Shopping Network. Using the Google Merchant Center, you can upload a full catalog of your products from your website to Google. This way, your product titles, and descriptions become keywords against which the ads are triggered. And the best part? You get to display your product images and prices to the customers before paying a single penny! This means that when someone does click through to your website, their intent is already geared towards purchase.
The GDN comprises Google partner websites that have entered into an agreement with Google to display advertisements on their websites. On the GDN you can target where your ads are shown by matching your customer requirements with the content of the websites where the ads are displayed. Using the Google Display Network, you can garner immense amounts of impressions and get more leads and sales.
Ever been dogged around the internet by the website you’ve just visited? If you just answered yes, then that means you’ve experienced Google remarketing. Remarketing is a simple process in which a browser is given a piece of code, using which you can track prospects and display interest-specific ads. By tracking customer actions on your site, you can optimize the ads that are shown to your visitors once they leave your site. Remarketing is a great tool that lets you stay on top of the customer’s mind.
Google voice search helps you to leverage the power of the internet and combine it with speech recognition for added ease of use. Already, a majority of internet searches come from voice-based sources. It’s estimated that in the future voice is going to form the crux of the search ecosystem. We help you leverage the power of voice search and include conversational searches in your ads strategy.